I studied acting and directing as a Theater Arts major at the University of California, Los Angeles and continued at UCLA as a Film Directing major in the M.F.A. program. My short film “Don’t Eat the Chili at the Detour Diner” won the $25,000 James Bridges Award for Directing and my thesis film, “Paradise, Nebraska” won UCLA’s top prize: the Spotlight Award for best film of the year. “Paradise” was a hit on the festival circuit, and I sold the film to over twenty domestic and international networks, including Showtime and the Sundance Channel.
After graduating, I began directing commercials. I found them to be a natural extension of short filmmaking and I enjoyed the fast pace and quick turnaround of projects. My first spot, a spoof of Nike’s “Freestyle”, went ‘viral’, as they say; downloaded and emailed hundreds of thousands of times. The spot gained media attention with articles in Creativity, ‘Boards, and Shoot Magazine and was featured in Campaign Screen’s DVD of the world’s most creative and innovative commercials.
I followed up with a string of work for clients such as Bud Light, Match.com, McDonalds, and the Los Angeles Kings. I work with both domestic and international brands and clients. I focus on comedy, visual storytelling, dialogue, and physical humor. I live for spot-on casting, I use improvisation to add unexpected details to the script, and I concentrate on delivering memorable performances that help connect a brand to it’s audience.
My recent spots for the US Department of Transportation won further recognition. They were featured in the Shoot Magazine New Directors Showcase and won Telly and Mobius Awards. Other recent work includes directing the web series pilot “Hooked Up with Tom Collichio” and producing and directing the multi-cam web broadcast for the TEDxFultonStreet conference in New York.
I live in Manhattan with my wife Jennifer and our bulldog Sir Francis Bacon. When I’m not directing, I teach digital film production and run marathons.